PUNK MAJESTY'S PLEDGE TO SUSTAINABILITY
From Founder Alisha Amnesia:
Sustainability and climate change are very important issues to me. I began Punk Majesty as a 100% Upcycled business for the first few years, but as I began to expand and grow, this has evolved.
I spend a lot of time researching the ways to run my brand as sustainably as possible. Because I am bootstrapping DIY on a budget, it is challenging. I am doing my part in the ways that I can, and as I grow, I plan to become more and more sustainable as my budget allows me access to better resources.
I encourage people to buy less and buy only what they will wear. If you buy something, I want you to love it, and I want you to wear it forever, and I want it to last. And when you're done with it, I encourage you to donate or re-sell it, give it to someone else who will love it, or make sure to recycle it.
Some ways that I can run my brand in the most sustainable way possible is to not produce inventory that may not sell. We are only making the products as you buy them. I'm working with different manufacturers who produce the products with sustainable inks and shipping methods, ethically, with attention and care to who is making them and how they are treated.
With all this in mind, to be fully transparent, because I am a “baby brand” and a one-woman business with limited financial resources, my budget and access to use the materials that I’d like to use (because I consider them to be the most eco-friendly) are limited. Ideally, I’d like to only use fabrics that are the highest percentage of sustainable that is possible. Although all my fabrics can be recycled, if they get discarded and end up in a landfill, they are still contributing to the global waste and climate problems. (If you aren’t aware, Fashion is the #2 contributor to the global waste problem affecting climate change, after the oil industry.)
Therefore, I encourage everyone to participate in a circular economy by donating or re-selling the items they no longer wear, giving them away, or recycling them. I want everyone who knows Punk Majesty to know that sustainability has been considered and researched in every step and decision made along the way.
No business or clothing line can be 100% sustainable, but making mindful decisions is very important to me and my brand and ethos. Thank you for reading, as this is an issue close to my heart. I want to be the first punk-inspired clothing brand that stands for something and cares about the environment. It’s great to look cool, but it’s better to do so while standing for something. –Alisha Amnesia
PS: RECYCLING INFO: If you don't know where to recycle your fabrics and old clothes that you no longer wear in your hometown, one option is to turn them in at an H&M store, and they will give you 10% off a future purchase. Even if you don't plan to shop with them, this program is in place where you can drop them off to be recycled with a huge company that knows how to get it done. They accept clothing in any shape, from any brand. Even though they are a big corporation and part of the fast fashion industry that has contributed to this global problem, I appreciate that they are taking steps to do better.